The digital team is implementing a system called, “Dentsu 360 Intelligence Database or D.I.D.”. The system will consolidate all marketing analytics into a unified digital dashboard, which will benefit in saving time with automated reporting system. This technology will highly assist both digital internal teams and our clients.
The phasing of this project is divided into 2 phases and also required additional cloud hosting solution to complete the services mentioned above. In phase 1, the team will find the suitable cloud hosting service to storage the data. Then in the phase 2, the team will use these data to analyze for further suggestions to the internal teams or clients.