1. Heineken’s leading brand portfolio includes more than 170 international premium, regional, local and specialty beers.
2. The company has undertaken various advertising and promotional initiatives, which has improved its brand equity.
3. Strong brand portfolio helps the company to create a favorable image in the market and ensures stable revenues.
4. Heineken has a large network of breweries. It owns over 125 breweries in more than 70 countries.
5. Since the breweries are located close to their end markets, the company is in a position to serve fresh beer to customers.
6. A geographically widespread plant network reduces transportation costs as well.
7. Strong network of breweries helps the company boost customer satisfaction and reduce costs
8. Excellent branding and top of the mind recall owing to advertising and sponsorship initiatives