Partners
BT is one of six official sustainability partners for the London 2012
Olympic and Paralympic Games. Sustainability involves considering
the long-term impact of business and social activity. The organisers
of London 2012 want the event to have a lasting impact. This
means creating sports arenas that will be used long after the games
are over. It means contributing to the regeneration of East London,
providing jobs and leisure opportunities. BT’s role as a partner in
the London 2012 Olympic Games is a business opportunity.
However, it will also allow BT to demonstrate its commitment to
sustainability. This is a key part of the way that it does business.
As a business opportunity, BT’s communications networks will
help to make London 2012 the most successful and visually-rich
games of all time. BT’s Network will transmit every image and
sports report and support every visit to the London 2012 website.
This will generate a huge potential customer base for BT’s
services and enhance the reputation of the company