Now a day, tourist industry interest with Thai economic, Thai and foreigner travel in Thailand, it makes money flow in economic system easier. All competitors in the tourist industry also active themselves to reach the tourism satisfy them, and must understand tourism behavior, also try to solve that occur while travelling.
Transportation is growing up quickly, and there are more passengers traveling. We should know the reason of traveling, kind of transport and the reason that passenger chooses the kind of transport. If we know more information, we can develop our service to achieve passenger’s need. There are many kinds of transportation such as bus, train, private car and airplane. The passenger chooses the kind of transportation with individual reason that relate to their purpose of traveling.
Some passenger faces the problems while traveling such as problems occurring in service passenger, problem about safety and problem about the price. Service is the first thing that passenger impress before traveling. The safety is the main factor that makes passenger come back to traveling with us. If the safety problem occurring while traveling, passengers will distrust.
In the transportation industry, they have to measure the satisfy of passenger services to make sure that the services are efficiency with the passenger. It takes different approaches to measure the customers. The strategic-level customer scorecard, such as customer retention and loss rates and profit and revenue per customer.
In conclusion, The tourism industry has received attention as a lot of tourists and the tourism industry grew fast but, they also have a lot of competitive then they have to concern about the satisfaction of customers, understand tourism behavior and transportation problems, because these important things can usefully to achieve the goals of travel.