This study investigates the impact of a variety of attributes or
‘characteristics’ on the rates charged for hotel rooms in Taipei. The
authors employ a ‘hedonic pricing’ method and use data obtained for
73 hotels from an Internet travel agent. The results show that hotel
location, the availability of LED TV and the presence of conference
facilities have significant effects on both weekday and weekend room
rates. By contrast, Internet access and the presence of a fitness centre
have significant effects on weekday rates only, while room size has
a significant effect on weekend rates only. Of particular interest,
given the results obtained in earlier work, is that in Taipei there is
a negative relationship between proximity to the city centre and room
rates, both on weekdays and at weekends.