Placed in a rural environment, billboards become an obstruction. They appear as if they`ve been violently extracted from an urban context and placed into a location where they disturb the natural landscape.
The road goes through various villages, but most of the way space is uninhabited and you have a view of fields, meadows and forests. These billboards are placed in that environment, which makes them a strong element in terms of visual pollution.
By “annihilating” them; standing with the camera sidewise, environment seems clean. Also, the lateral position of the camera, determines the landscape in the picture.