First and foremost, there should be some kind written policy. All current employees and newly hired employees should be given written rules. Second, employees should receive training so that they are aware of and understand the policies and are ah understand how a cyberattack could put the company at risk. In addition, this training should disclose the risk of social networking where it is possible that an employee, without intent, might reveal confidential information related to products, services, or customers. Sometimes even innocuous posts may prove damaging. Employees need to understand the importance of discretion and commonsense and to apply these to their use of company computers in the same way that would guard their own personal they financial data entrepreneur has little control over the decision. Since the price of supplies, delivery time, and so on, are likely to impact many marketing decisions, it is important to incorporate these factors into the marketing plan.