bonafide wholesale prices at which Licensee sells Licensed Products to independent retailers in arms’ length transactions. In the event Licensee shall sell Licensed Products to its Affiliates (other than for sale in ARROW Stores, ARROW Outlets, Shop In Shops in which Licensee or its Affiliates sell Licensed Products directly to consumers, via an ARROW Site or via televised home shopping shows), Gross Wholesale Sales, Net Wholesale Sales and Percentage Royalties shall be calculated on the basis of such a bona fide wholesale price irrespective of Licensee’s internal accounting treatment of such sales.