social hierarchy (rank and authority): patron-client, senior-junior, etc..
hierarchy is believed to result from accumulated past "karma":- the higher the merit, the higher one's status
reciprocity of favors and responsibilities, "gratefulness" (bunkhun) [social obligation]
avoid conflict and confrontation
avoid the loss of "face" (one's honor)
forgiving nature "mai pen rai"
fun loving ("sanuk")