Members of Generation Y are interested in positive social habits and are motivated by accomplishment, strong demeanour, modesty and fellowship (Huang & Petrick, 2010). Young travellers’ attempt to develop their identifiable individuality has consequently seen an increase in volunteer tourism. In some dimension from ‘the unique to the mass produced’ (Hass, 2009: pp. 1), travel experiences, for instance volunteer work in countries such as Cambodia, Ghana, India and Peru, can descend in close proximity to their unique objective, of contributing to projects in communities to help and support the people who most need it, despite the multiplicity and availability of such organised trips nowadays.