The stable way of business life many corporate
purchasing departments enjoy has been increasingly
imperiled. Threats of resource depletion and raw
materials scarcity, political turbulence and government
intervention in supply markets, intensified
competition, and accelerating technological change
have ended the days of no surprises. As dozens of
companies have already learned, supply and demand
patterns can be upset virtually overnight.
How can a company guard against disastrous supply
interruptions and cope with the changing economics
and new opportunities brought on by new
technologies? What capabilities will a profitable international
business need to sustain itself in the face
of strong protectionist pressures? Almost every kind
of manufacturer will have to answer these questions.
Some companies have already responded to the growing
pressures. For example:
o Finding that purchasing outlays had increased in
less than one year from 40% to 70% of the cost of
goods sold, one European office-equipment manufacturer
began to rely more heavily on American and
Japanese suppliers, revise its materials planning system
to reduce in-process inventories, and require its
divisions to add people with electronics and foreign
language skills to their purchasing staffs.
o Through contracts that include long-term shipping
charters and run to 1988 with suppliers in countries
as distant as Brazil, the Japanese steel industry
has secured an 18% cost advantage over its chief U.S.
and European competitors.
o Hoechst (the German petrochemical giant) has
established ties to Kuwait and DuPont recently
acquired Conoco as part of their new acquisition
strategies. This reflects a long-term approach to supply
security that other chemical companies like Dow
Chemical in the United States and BASF in Europe
have used to good advantage
The stable way of business life many corporatepurchasing departments enjoy has been increasinglyimperiled. Threats of resource depletion and rawmaterials scarcity, political turbulence and governmentintervention in supply markets, intensifiedcompetition, and accelerating technological changehave ended the days of no surprises. As dozens ofcompanies have already learned, supply and demandpatterns can be upset virtually overnight.How can a company guard against disastrous supplyinterruptions and cope with the changing economicsand new opportunities brought on by newtechnologies? What capabilities will a profitable internationalbusiness need to sustain itself in the faceof strong protectionist pressures? Almost every kindof manufacturer will have to answer these questions.Some companies have already responded to the growingpressures. For example:o Finding that purchasing outlays had increased inless than one year from 40% to 70% of the cost ofgoods sold, one European office-equipment manufacturerbegan to rely more heavily on American andJapanese suppliers, revise its materials planning systemto reduce in-process inventories, and require itsdivisions to add people with electronics and foreignlanguage skills to their purchasing staffs.o Through contracts that include long-term shippingcharters and run to 1988 with suppliers in countriesas distant as Brazil, the Japanese steel industryยินดีเปรียบทุน 18% มากกว่าสหรัฐอเมริกาเป็นหัวหน้าและคู่แข่งยุโรปo อย่างไร Hoechst เยอรมันปิโตรเคมียักษ์) ได้ความสัมพันธ์ขึ้นกับคูเวตและดูปองท์เมื่อเร็ว ๆ นี้มา Conoco เป็นส่วนหนึ่งของการซื้อกลยุทธ์การ นี้สะท้อนให้เห็นถึงวิธีการแบบระยะยาวเพื่อจัดหารักษาความปลอดภัยที่ประเทศอื่น ๆ เช่นดาวสารเคมีในสหรัฐอเมริกาและ BASF ในยุโรปใช้เพื่อประโยชน์ที่ดี
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