In order to rise to the challenge of developing a global economy founded on carbon dioxide it is vital to get government, investment, and university and industry leaders, together with the public, to understand that carbon dioxide is not a waste product to dread. Instead carbon dioxide should be showcased as a feedstock for making fuels and chemicals, a bountiful resource of latent carbon spread uniformly around the globe. With the right chemistry it can be transformed into a boundless supply of carbon neutral renewable energy and chemicals to sustain and support a high quality of life for eternity.