Setting expectations too high is a common mistake a lot of businesses (and salespeople) make when bringing on new business. How many times has your sales guy made ridiculous promises to push a deal over the line?
If you’re like most businesses, you’ve probably had the odd wild over promising salesperson.
For those who still have these wild ones, my advice – get them in line! They are killing your customer satisfaction by setting expectations too high!
Gordon Tan, Director of Client Heartbeat, recommends under promising and over delivering.
There’s no better feeling than as a customer to have your expectations exceeded.