Thailand is a paradise for gastronomy tourists. Indeed the country produces a great variety of food and produces it in great quantity. Thailand is one of those countries that are not only food self-sufficient but are also big food exporters on the world market. Moreover, Thailand is being ranked among the top 5 producers of food in the world [9]. Food and beverage consumption is an important component of visitor expenditure in Thailand. The TAT states that in 2011, on average, food travelers in Ayutthaya spent around 1,489.96 baht per person per day, with almost half (around 48%) of their travel budget going towards food-related activities [10]. These can be considered the food travelers tend to spend a significantly higher amount of their overall travel budget on food-related activities such as meals and local food products.
In any case, gastronomy plays a major role in the way tourists experience the destination, and indicate that some travelers would return to the same destination to savor its unique gastronomy. To this direction, more and more tourism providers are now focusing on the food element as a central part of its destination tourism product. As well as the gastronomic tourism provides visitors with both of an authentic culinary education and a far greater understanding, appreciation and connection to a destination.
Thailand is a paradise for gastronomy tourists. Indeed the country produces a great variety of food and produces it in great quantity. Thailand is one of those countries that are not only food self-sufficient but are also big food exporters on the world market. Moreover, Thailand is being ranked among the top 5 producers of food in the world [9]. Food and beverage consumption is an important component of visitor expenditure in Thailand. The TAT states that in 2011, on average, food travelers in Ayutthaya spent around 1,489.96 baht per person per day, with almost half (around 48%) of their travel budget going towards food-related activities [10]. These can be considered the food travelers tend to spend a significantly higher amount of their overall travel budget on food-related activities such as meals and local food products.In any case, gastronomy plays a major role in the way tourists experience the destination, and indicate that some travelers would return to the same destination to savor its unique gastronomy. To this direction, more and more tourism providers are now focusing on the food element as a central part of its destination tourism product. As well as the gastronomic tourism provides visitors with both of an authentic culinary education and a far greater understanding, appreciation and connection to a destination.
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