The subject of the research is the evaluation of service quality.
The aim of the research is to elaborate the model for evaluation of the quality of services provided by tour operators.
The authors of the article, on the basis of scientific insights and other theoretical models of service quality, elaborate the model for evaluation of the quality of services provided by tour operators.
Research methods.On purpose of analyzing possibilities and methods for service quality's evaluation, the theoretical analysis and synthesis were provided;considering the necessity of elaboration of proper model for tour operator's service quality evaluation, methods of deduction and induction were used. The research basis was scientific insights of foreign and national researchers.