E-commerce has becomean important phenomenonin today’s business life owing to developments in technology and growinginternet retailing. More andmore people started to preferinternet retailerswhile shopping and this resulted in giving more emphasis on service quality, customer perceptions and customer loyalty tothose online retailers.Consequently, service quality and the factors effecting customer preferences regarding online retailers became a popular field of study. This paper examines theabove-mentionedtopicin Turkish business context. Our survey applied to645 respondents using the 10 most prominent internet retailers in Turkey,with theaim ofunderstanding associations between E-Service Quality, Perceived Value and Loyalty Intentions. According to the results of our study,we can infer that there is astrong relationship between E-service Quality and Loyalty Intentions and Perceived Value act as a mediator between them