Research purpose
Our purpose is threefold: (i) to provide a methodology or framework to support and evaluate corporate environmental strategies and management approaches; (ii) to propose a methodological approach for structuring multi-objective problems involving multi-stakeholder DM in a participatory context, searching for value co-creation from both societal and corporate perspectives; (iii) to apply the theoretical conclusions drawn from the previous objectives to a case study in the context of a bus public transport company. The main reasons for choosing this context are now presented bearing in mind that integrating environmental policies into corporate sustainability is strongly dependent on the area of intervention. Public transport companies play a quite visible role in the dimensions of corporate social responsibility, namely because of four reasons: (i) they provide daily services crucial to mass customers’ mobility; (ii) their investments are usually of high value and rather sensitive to technological development; (iii) they play a crucial role in the energy sector and (iv) are strongly dependent upon macro-policies. In this paper we concentrate ourselves in the results obtained so far for the first one of the above raised drives, illustrated with examples from an ongoing case study in STCP (Sociedade de Transportes Colectivos do Porto).