Conclusion
Consumer Behaviour consists of all human behaviour that goes in making purchase decisions. An understanding of the consumer behaviour enables a marketer to take marketing decisions which are compatible with its consumer needs. There are four major classes of consumer behaviour determinants and expectations, namely, cultural,socio-economic, personal and psychological.Rising income has enhanced the purchasing power and more and more people are able to afford a car. Customer demands are dynamic, but its consideration is necessary for every company to make existence in to the market. In place like Delhi NCR car has become a symbol of social status also. Customers are purchasing the cars not only as a means of transport but as a status symbol also.