Ken knew he wanted to make a hop-forward Pale Ale, but he also knew that the key to convincing people to try the beer and come back for more was consistency. He spent the last of his money and countless months to make sure he could reproduce identical batches of beer. He dumped 10 batches before getting the perfect balance into his Pale Ale, the beer that helped to launch the American craft beer movement and changed the tastes of millions.