Gender has a great impact on the Innovation adoption, Brand opinion and gender has impact on Social orientation, Purchase behavior and Buying Decision in Purchase interested Lifestyle segment differs among male and female. There is significant difference of Purchase behavior among male and females in the Family oriented lifestyle segment. Gender has not impact on innovative lifestyle segment. Income does not have an impact on the lifestyle dimensions of family oriented lifestyle segment and innovative segment. Among the purchase, interested lifestyle segment perception on life is changes according to income levels.