Finally, Conceptual model of this study is to develop a model to show relationship between SHRM and firm performance.As argued in the earlier discussions, SHRM is the independent variable that influences firm perfoemance which is the independent variable in this study. Based on the reviewed literature, it is postulated that competitive strategies moderates the relationship between SHRM and firm performance, hence it is the moderating variable that has a strong contingent effect on the independent-dependent variable relationship. This is diagrammatically illustrated.