While the MICE industry has been buzzing with how green events are and will be, a common
definition of green does not exist. This study will contribute to the body of knowledge of how
convention attendees perceive the environmental quality and green practices in a MICE
destination. This study found statistical difference in the perception of greening between Orlando
and two other destinations. Positive relationships were found between greening and the
competitiveness. Within the framework of destination competitiveness, the measurement of
greening perceived by the attendees may pave the way to further analysis of the effectiveness of
green policies and practices. This study may have important implications for convention
planners who are interested in greening. Moreover, destination management organizations may
consider the result a benchmark for their efforts in developing green destination can appeal to
the meeting planners, and enhancing the favorable image as a competitive advantage.