Red, white, pink, purple-what is your favorite color We are all sensitive to color. There are some colors we like a lot and some we don't like at all. Some colors soothe us, others excite us, some make us happy, and others make us sad. People are affected by color more than they realize because color is tied to all aspects of our lives Experts in colorgenics, the study of the language of color, believe that the colors we wear say a lot about us. Do you know why you select a shirt or dress of a certain color when you look through your clothes in the morning?