In the late 1980s a group of industry Chairs and CEOs, led by James Robinson III - then Chair-man and CEO of American Express - came to the realisation that, although Travel & Tourism was the largest industry in the world and the biggest provider of jobs, few in the industry, let alone within governments, were aware of this. There was no consolidated data, nor industry voice, through which to convey this
message to elected ofcials and
policy-makers. Indeed, Travel & Tourism was considered by many as frivolous or, at least, a `non-essential’ activity. This realisation led to an initial meeting in Paris in 1989 between a number of industry leaders from different parts of the globe. One notable outcome of the meeting was that the partici-pants received a powerful message from Henry Kissinger, which
conrmed that they represented the world’s
biggest industry but that it was not recognised because it was too fragmented. This gave added impetus to the group’s objectives and WTTC was established in 1990, with James Robinson III as Chairman and Geof-
frey Lipman as President. At the time of the rst
AGM in Washington in 1991, in the aftermath of the Gulf War, the Council comprised 32 Mem-
bers. This rst ofcial meeting served to deter
-mine the objectives of WTTC and the key issues to be addressed, notably:
•
Promoting awareness of Travel &
•
Tourism’s economic contribution
•
Expanding markets in harmony with the environment
•
Reducing barriers to growth.
In the late 1980s a group of industry Chairs and CEOs, led by James Robinson III - then Chair-man and CEO of American Express - came to the realisation that, although Travel & Tourism was the largest industry in the world and the biggest provider of jobs, few in the industry, let alone within governments, were aware of this. There was no consolidated data, nor industry voice, through which to convey thismessage to elected ofcials andpolicy-makers. Indeed, Travel & Tourism was considered by many as frivolous or, at least, a `non-essential’ activity. This realisation led to an initial meeting in Paris in 1989 between a number of industry leaders from different parts of the globe. One notable outcome of the meeting was that the partici-pants received a powerful message from Henry Kissinger, whichconrmed that they represented the world’sbiggest industry but that it was not recognised because it was too fragmented. This gave added impetus to the group’s objectives and WTTC was established in 1990, with James Robinson III as Chairman and Geof-frey Lipman as President. At the time of the rst AGM in Washington in 1991, in the aftermath of the Gulf War, the Council comprised 32 Mem-bers. This rst ofcial meeting served to deter-mine the objectives of WTTC and the key issues to be addressed, notably:•Promoting awareness of Travel &• Tourism’s economic contribution•ขยายตลาดสอดคล้องกับสภาพแวดล้อม•ลดอุปสรรคการเจริญเติบโต
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