A quick trip to the Internet reveals more previous research on coffee, markets, and related materials than he expected. Many studies address taste. For example, he finds several studies that in one way or another compare the taste of different coffee shop coffees. Most commonly, they compare the taste of coffee from Starbucks against
Was consumed in the urban location near the inner city center in which he lived. He reached the conclusion that Starbucks’ coffee had the best flavor although it showed room for improvement. McDonald’s premium coffee was not as good, but better than the other two. Dunkin’ Donuts coffee had reasonably unobjectionable taste but was very weak and watery. The Burger King coffee was simply not very good.