Customer-centricity: what is it and what does it even mean to be customer-centric? Does it matter to define it or look at how people define it? It sure does! Definitions, models, views and approaches to be more customer-centric.
While customer-centricity isn’t new, it’s increasingly used in the context of, among others, digital marketing transformation, corporate ‘customer culture’, customer experience (management), a customer-oriented business approach and the customer life cyle(including service etc.).
However, often we talk about customer-centricity without really knowing what we mean.