some cosmetic marketers believe in global youth culture that is experimental by nature and open to niche brands . clinique a division of the cosmetics company Estee Lauder , undertook a multinational survey to determine what teens found "cool." How ever, early results from the United States and the United Kingdom revealed no clear product preferences that set teens apart from older consumers. Mothers and daughters appeared surprisingly similar in what they wanted in cosmetics and fragrances, although teens seemed to appreciate advertising geared to them. teens also shopped for upscale fragrances at mass market where price were cheaper