At the Detroit Harley-Davidson/Buell dealership in Center Line, owner Jim Loduca commented: “This is the first time in 10 years that I’ve actually had product on the floor available, but our sales are also up by 14 percent this year. The company has watched this demand curve very carefully. They are simply riding the wave. They know full well that it would be catastrophic to saturate the market.” He is also encouraged by Harley’s biggest product departure in recent decades—the V-Rod muscle bike.24