Over two decades ago, Barney (1986) published a paper entitled “Strategic Factor Markets: Expectations, Luck, and Business Strategy.” The attention garnered by this paper among researchers might not be as significant if compared to the other papers he has penned (e.g. Barney, 1991; Barney, 2001; Peteraf and Barney, 2003), but it has provided a very firm foundation that has allowed academics and researchers to explain the nature of competitive