The main use of service standards is as a tool to confirm to management that customers are receiving what they have been promised.
Sales and marketing colleagues will want to take the operational standards and develop them into the sales pitch for the organisation.
While the enthusiasm is to be applauded, this approach should be resisted until consistent performance has been achieved and sustained.
Service standards, and performance against those standards, should be reviewed regularly with employees. It is important that they know how the organisation is performing.
Discussions about service standards can often generate ideas for process improvement to further enhance service delivery.