Diversification of the French tourism offer includes supporting the emergence of new
types of tourism – e.g. memorial tourism, industrial tourism (Box 2), cycling tourism – with
high added value or the structuring of new tourist destinations under “destination contracts”,
by establishing synergies between public and private operators in the tourism field. These
destination contracts look set to become the preferred means of co-ordinating operators and
resources in the field of tourism. In 2013, three destination contracts were signed.