The purpose of this paper is to propose some competitive strategies as a reference for
domestic mobile phone corporations (DMCs) so that dominant mobile phone corporations can develop
advantageous business strategies to effectively compete with international corporations within the
China market
The study finds that the competitive strengths of the domestic mobile phone players lie in
manufacturing and customer service, while the weaknesses are in research and development (R&D),
distribution (DIST) and marketing and sales (MS) in terms of competing with international brands
already within the Chinese market.
Research limitations/implications – The paper samples experts familiar with the mobile phone
market in the Shanghai area, and therefore may not be applicable to the entire Chinese market. A wider
study is suggested, with samples sourced from the entire market, to fill in the remaining gaps.
To propose some competitive strategies as a reference for domestic mobile phone corporations