Define your problem or goal that necessitates the analysis. Some examples might include: how can we gain competitive market share; how can we build our company image, or how can we refine our logistic, production, or operational systems. A clear definition of what issue the strategic analysis should answer will help guide your effort toward success. Don’t forget to identify what portions of the business entity will be instrumental in the analysis. Often, business leaders will attempt to analyze the whole company; focusing on the specific departments that will impact or be impacted most by the issue will result in solutions that are more targeted and relevant.