One of the first things you should do as a survey researcher is look at the data set and describe some basic results (or present some univariate and bivariate analyses). You would perhaps say how many women and how many men you surveyed, for example, and if age was relevant you would show how age was distributed across the group. You might then look at a few simple things like how many people owned their own house, or how many were fit and healthy. With some descriptive ethnographic research, we start by imparting findings. We might want to give a history of the situation or the refers to as some story telling. This is a crucial phase of the analysis of your data, that often does not reveal itself to you until you start to write things up.