Online Learning in Management (OLIM) is a modularised postgraduate programme of study for young
professionals aiming at managerial positions or update of knowledge in certain areas. The necessary
flexibility for the target group in terms of time and place is realised by a blended learning concept. The
programme development was funded by the German Federal Ministry for Education and Research and the
state government of Hamburg from 2002 – September 2004. Since then more than 200 students registered for
one or more modules with about 50% continuing students who take more than one module. The programme
covers general management, change management, knowledge management, project management, industrial
psychology, organisational development and legal aspects of management.
Reflecting on the most important issues for the success of OLIM we have identified three main areas:
didactics as well as e-learning competence of teachers and students alike. Moreover continuous evaluation
and revision is a crucial element of the programme.