If Bangkok has a ‘centre’, the Siam area of Bangkok is probably it. Siam’s transformation over the past 10 years has led to the addition of über-trendy lifestyle malls, such as the Siam Center. One of the first malls in Bangkok, the Siam Center has been completely revamped to become an ear-popping, eye-turning celebration of hip. There’s no shortage of food and beverage hangouts and places to sit and marvel at Asian consumer culture at its best.