China VALS
China VALS segments Chinese citizens between the ages of 15 and 64 into one of nine consumer groups on the basis of primary motivations: Tradition, Achievement, and Self-Expression.
The sample frame consists of 62 areas that cover major geographic regions, different tier cities (one to four), and villages. China VALS projects to 516 million people. This figure is an estimate and does not include rural poor (people earning less than about $2.50 per day), floating migrants, and people living in dormitories.
To learn more about China VALS and its use, please contact us.