Tracking many
metrics on a daily basis, and incorporating a number of
external metrics on our scorecard is the best way we are
able to ensure that our measurement system is sensitive
to rapid or unexpected changes. For example, we track
variables like brand equity, daily sales information,
and product and service quality metrics. By having
daily and weekly metrics and by reviewing these
data in Daily Operating Reviews and Weekly
Operating Reviews, we are able to detect relevant
changes or declines in performance. This allows
us to quickly analyze the causes by drilling into
additional detail or diagnostics and developing action
plans to drive improvement.