3. What specific customer benefits will likely result from the Cisco products mentioned in the case?
- Routers and switches—keep data flowing efficiently.
- Cybersecurity devices—protect proprietary information from being hacked or stolen.
- Videoconferencing tools—allow employees to interact across distances without incurring the expense and time required to travel.
- Collaboration services—help clients better collaborate with employees, suppliers, partners, and customers. Some resulting benefits are reduced time in bringing products and services to market, reduced expenses, and strong customer relationships.