Brand Image
Brand Awareness
Access social media and viral advertising to start 2-way communication with customers
Utilize sporting events to promote the heat tech
Emerging trends in apparel markets
Use global portion of the business to expand their business activities
Globalization has triggered greater unamity in fashion trends around the world
Establishing a store in Bukit Bintang (the most dynamic area of Kuala Lumpur, the capitol city)
•Innovations in information technology can increase the speed in which information travels throughout the world