2- The Starbucks Mission Statement: As posted at Starbucks.com, the mission statement
for the firm is: “Establish Starbucks as the premier purveyor of the finest coffee in the
world while maintaining our uncompromising principles while we grow. The following
six guiding principles will help us measure the appropriateness of our decisions:
Provide a great work environment and treat each other with respect and dignity.
Embrace diversity as an essential component in the way we do business.
Apply the highest standards of excellence to the purchasing, roasting and fresh
delivery of our coffee.
Develop enthusiastically satisfied customers all the time.
Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future success