Reality Key Number 3: Know the Components of Your Revenue Line Projecting revenue can be difficult because many factors affect it—from changes in contract rates to changes in admissions from physicians. Whatever the case, the CEO, CFO. and management team need an accurate grasp of all the major factors that contribute to the revenue line.
Physicians are the key to revenue growth, but not all organizations recognize and act upon that in the same way. If your management team is actively involved in physician service, retention, and recruitment, you will have the information and data you need to make prudent decisions when evaluating volume and revenue. Otherwise, management's projections depend on the "revenue fairy" to meet budget. remember, If you do not know what contributes to your revenue line, your initiatives—present or future—become little better than guesswork.