A Bit of France Comes to India
The famous French deli chain Délifrance has debuted in India with a little bit of help from QUO’s India office. Our team developed a strategic marketing and communications plan to introduce the brand to the Indian people. A pre-launch campaign was run to build initial anticipation and excitement. Then, on the day of the launch, QUO organised a special flash mob at CyberHub in Gurgaon near Delhi with a group of dancers dressed in traditional French attire that caught the attention of the crowd with a dance routine that ended right in front of the outlet.