This issue is linked to how FDI is adjusting to the new reality given Thailand’s recent changes and how seriously Thailand takes the process of production transformation through technology transfer, knowledge management, and a more capital-intensive process, unlike in the past. Compared to the rising ASEAN members like Indonesia, Myanmar, and Viet Nam, there is a question of how Thailand can continue to be attractive and still rely on traditional investors like Japan, the EU, and the US. In addition, an important issue is how the country can attract new investors like the PRC, India, Malaysia, and Singapore, to cite just a few.