©008 McDonald’s CorporationAll trademarks are the property of McDonald’s Corporation and its affiliates.Page Stock ControlFranchisingEducationApprenticeshipsCustomer ServicesTalking PointFinanceTrainingGlossaryI.T.MarketingConstructionMarketing at McDonald’sIt is imperative that the messages communicated support each other and do not confuse customers. A thorough understanding of what the brand represents is the key to a consistent message.