Marketing presence
Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed chef. More recently, the chain developed a set of mascot characters based on its donuts. One character in particular, "Pon de Lion" (ポン・デ・ライオン Pon De Raion?, a lion with a mane shaped like its "pon de ring" (ポン・デ・リング Pon De Ringu?) donut line) has become equally recognizable (if not more so) to customers in Japan.