Valuable market − Britain welcomed 211,000 Russian visitors in 2011, spending £306m. Average spend per visit £1,450, more than double global market average (IPS) Market growing in value − Ranked seventh in UNWTO’s 2011 league table for expenditure on foreign travel, at US$32.5bn, up two places since 2010 and significant increase compared with 2000 when worth US $8.8bn Still very reliant on trade − Visa requirements mean half outbound bookings made via trade but internet growing in popularity as route to market (Profi Online Research and Rumetrica.ru) Russian population declining − By 0.5% per annum (World Gazetteer) Income per capita lower than EU average, but many High Net Worth Individuals (HNWIs) − In 2011, 136,000 HNWIs lived in Russia