As far as it concerns the second main question about who is going to be influenced most we test the total
sample in order to see the importance of the involvement in politics e.g. to test the importance of information,
action and activity in networks. At the table below higher utility values indicate greater preference. Minus before
the value shows a less preferable factor level. That means that if we ask: “who is going to be most influenced”?
The answer will be: a woman, daughter or friend at work with no involvement in politics. The term “not
involvement” includes the access to information, the management of the information, the participation that occurs
from that active interaction with information.