The aim of this collaboration between magicians and psychologists was to help uncover new ways of investigating human thought and behaviour. Now two articles on the psychology of magic have been published in prestigious academic journals. In one paper in Nature Neuroscience the magicians, with the help of academics Stephen L. Macknik and Susana Martinez-Conde explain the psychological principles magicians use. In the other, appearing in Trends in Cognitive Science, Dr Gustav Kuhn, points to how magician’s techniques can be used by psychologists to develop new avenues of research.