It is also common knowledge of all the controversial issues that arise from trying to understanding this area better. In actual fact when customer satisfaction is derived as a consequence of transactions that have been carried out and service quality is derived from the entire evaluation based on the service rendered, it is also logical to say that both these concepts can be easily mixed up (Kuo Y.F et all. ,2009 ; Chang ,H.H et all. ,2009).
It is also general knowledge of all the arguable topics that begin from trying to understanding this position better. In certainly, when service quality is derived from the whole judgement based on the service rendered and satisfaction is derived as a outcome of transactions that have been carried out, it is also resonable to claim that both these concepts can be effortlessly mixed up